5 Proven Ways to Generate Leads Online

Chris Horton  |  B2C

5 Proven Ways to Generate Leads Online: The Facts and Figures


generate leads online today

It’s 2012 and you’ve realized you need to get a website up—okay check. I should be good now, right?……right?

If after dedicating time and money to website development you’re still not seeing the leads flow in, here are a few tips that will help transform your site from an expensive brochure to an online lead generating machine:

1. Start thinking Google – Google is the new Yellow Pages

  • Worldwide, we conduct 88,000,000,000 searches per month on Google
  • 57% of Internet users search the web every day

2. Ranking high on search engines is no longer optional, it’s critical

  • 75% of users never scroll past the first page of search results
  • 60% of organic clicks go to the top of organic search results

3. Content will set you free

  • The average budget allocated by companies for blogs and social media has nearly doubled in two years
  • Companies who blog generate 70-90% more leads per month than those who do not

4. Social Media isn’t a fad, it’s a Revolution

  • 2/3 of US internet users regularly use a social network.
  • The average internet user spends 4.6 hours per week on social media sites compared to 2.9 hours spent on online gaming

5. Calls-to-Action – Use them, or you’ve missed the point completely

  • Simply placing a call-to-action form on your website such as a ‘Free Trial’ gives visitors a chance to interact with your brand and become a quality lead

Remember, if your brand isn’t using web and social to actively generate leads online, you’re missing the point- it’s kind of like fishing without a hook or bait: you watch web traffic click on your site and then ”swim” on by, heading for the website that provides meaty content and a sharp call-to-action. Sounds like fun, right?


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