Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey, in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work.
But even as the broader economy seems to falter, many companies leveraging internet marketing are growing and thriving, and the survey gives marketers a deeper look into the current state of a fast-moving industry.
Social Media Is Going Strong
Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand.
Social media actions topped the list of tactics, too. The most popular inbound marketing action for 2012 was setting up a Facebook business page (76% of respondents). And setting up a Google+ business page was close behind (64%).
Google+ Is Holding its Own
While Facebook leads the way among the top social media sites used by marketers (88% of respondents) and Twitter isn’t far behind, Google+ also makes a strong showing, pushing itself into the #3 spot.
Another newcomer, Pinterest, also worked its way up, making it into the #7 spot (21% of respondents). And video is clearly still alive and well in 2012, with YouTube coming in as the 4th most popular social network with our audience.
Content Classics Still Rule
Of course, not everything changes. Despite the hype over infographics and other new content categories, traditional forms of inbound marketing content still ruled the top 5.
In fact, infographics came in at #8 (26% of respondents), trailing behind video and traditional, image-based content (such as photographs). Old standbys like guides and press releases are still popular in 2012.
[Source: Hubspot, Aug-17-12]