Hubspot’s Inbound Marketing tools have quickly become the most sought after technology for companies that are seeking state-of-the-art marketing and sales results. Inbound Marketing is all about attracting customers and automating your sales funnel (or sales cycle). I have had the pleasure of working directly with Hubspot, who is now a partner of Vizzeco, and have been both fascinated and impressed with this technology – which continues to evolve and advance.
The integration of Hubspot’s process, into the infrastructure of companies that want a solid marketing machine, is not an overly complex action – but it does require persistence and consistency (but then again, doesn’t everything that works well…). Vizzeco has outlined 5 key components for this integration process, summarized well by the following diagram:
- Your Marketing Plan
- Your Website
- Your Prospects
- Your Inbound Marketing
- Your Sales Funnel
Marketing that matters is marketing that makes a difference. Inbound Marketing Integration is a revolutionary process that can bring a difference to your organization’s success. Anything that can be measured can be controlled. Knowing what’s happening, what’s working, where opportunities are, and what to do next – this is what the inbound marketing process can do for you.
Some key points to know, while you ponder Inbound Marketing Integration:
- Blogging gets you 55% more leads than companies that don’t.
- Companies that blog have 97% more inbound links.
- 63% Companies using social media have increased their marketing effectiveness.
- 9 out of 10 mobile searches lead to action – over half lead to purchace.